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Why We Chose Fewer Ingredients

Why We Chose Fewer Ingredients

More ingredients do not always lead to better results.

Each ingredient introduced to the skin is a conversation. Too many voices at once can create confusion rather than clarity. Thoughtful formulation begins with restraint — choosing only what is necessary, compatible, and purposeful.

Fewer ingredients allow each one to work as intended. They reduce the likelihood of irritation and make formulations easier for the skin to understand and accept. This approach respects the skin’s intelligence rather than challenging it.

Time-honored ingredients earn their place not through trend cycles, but through consistent performance. When carefully balanced, they support the skin steadily, without demanding constant adjustment.

Essential formulation is not about absence. It is about intention — selecting only what contributes to long-term skin health, and leaving the rest behind.

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